- **CLARITY.** - People like a predictable world, predictability in deadlines, performance and releases will give us all the freedom to look down and look up at the right times, by codifying our product development process. - **RHYTHM.** - We need clearly defined rhythms of each team (Product, Marketing & Commercialization) - **TIME CONSTRAINT.** - We need to settle on clear dates for predicted external releases, internal deadlines and reviews. Commit ourselves to a timeline and handcuff ourselves to it.